Creative Foundations. Strategic Firepower. Marketing Ready.
Brand Strategy & Positioning
Crafting brand purpose, tone of voice, and customer-first messaging.
Campaign Development
End-to-end leadership across concept, execution, and delivery.
Cross-Channel Experience
TV, digital, social, e-commerce, in-store, and experiential.
Team Leadership & Collaboration
Directing creatives, partnering with marketers, managing stakeholders.
Content & Art Direction
Photoshoots, film direction, storytelling and production.
Tools & Tech
Adobe Creative Suite, Project Management tools, AI tools.
A List Of Legendary Mentors Who Shaped My Journey:
Creatives:
Andy Blood | Toby Talbot | Lisa Fedyszyn & Jonathan McMahon | Steve Kane | Dave King | Paul Doffizi | Christy Peacock | Chris Scofield & Billy McQueen | Kim Ellison | Russell Chambers | Aaron Taylor | Richard Gourley |
Marketers:
Sonya Wilkinson | Wendy Ballard | Nathalie Moolenschot | Anna Lawerence
Leaders:
Jonathan Waecker | Sharon Henderson | Anna Johnson
Education
Auckland University of Technology
Bachelor of Social Sciences
Post Graduate in Advertising Creativity
Post Graduate in Multimedia
All Sorts Creative Switch
Two day course
Design Thinking Academy
One day course