MADE FOR GOOD
Creative Thinking With A Cause
Here’s where storytelling meets social impact — campaigns designed to connect, move people, and make a difference.
MINDS FOR MINDS – MEETING OF THE MINDS
What happens when you bring together two incredible sets of minds?
Minds For Minds are a non-prof it organisation attempting to make a global difference to those living with autism.
A team of New Zealand’s top scientif ic minds are undergoing research to identify the genetic signatures of a mind affected by autism.
To build awareness and generate donations for this cause, we demonstrated the contrasting perceptions of these two worlds through long copy that alternates between the perspectives of a mind affected by autism and the scientific minds that are studying them
AWARDS
D&AD
Writing for direct – In book
Writing for design – In book and yellow pencil nomination
CANNES
Press Lion – Finalist
ONE SHOW
Finalist in Public Service – Collateral Design
AWARD
Writing for design – Bronze
AXIS
Craft for Copywriting – Bronze
ADSTARS
Print Craft – Bronze
Public Service – Bronze
Print – Bronze
NEWSWORKS
Newspaper of the Year 2014 – Runner Up
Newsworks Best Copy
Newsworks Best Craft – Runner Up
SALVATION ARMY – HOMELESS
An awareness and fundraising campaign for Salvation Army brings to life the reality of homelessness in New Zealand and how many kiwis get there unexpectedly.
AWARDS
AXIS
Gold – Digital or Screen
Silver – Charity Campaign
Silver – PR / Promo and Activation
Bronze – Digital Craft Use of Video
Finalist – Charity Magazine and Newspaper and Out of Home
VARIETY – JOSEPH’S LETTER
Variety, the children’s charity, assigned us to raise donations for their Christmas appeal.
We crafted a campaign focusing on food insecurity, highlighting that many Kiwi kids are wishing for food this Christmas. Inspired by Variety’s case studies, we featured a real letter to Santa from Joseph, who simply wished for a pavlova.
The small budget campaign exceeded our donation target by 108%, providing more meal vouchers for Kiwi families in need than ever before.
AWARDS
NZ Marketing Awards
Best Not-For-Profit Marketing Campaign Winner 2024
SHINE – NO EXCUSES RADIO CAMPAIGN
There is a strong link between sporting events and physical and emotional domestic violence. We wanted to bring this to the attention of the public to generate both awareness and funding for Shine’s No Excuse’s program, which is dedicated to the rehabilitation of abusers.
To do this we created a radio campaign that demonstrates the severe consequences of a disappointing sporting result. To get our message across, we used the familiar sound of sports commentary as our vehicle, teaming up with well-known rugby commentators to ensure credibility.