EXPERIENTIAL
Emotionally led. Lasting impact.
Experiences that go beyond the screen — designed to be felt, remembered, and talked about.
From immersive brand activations to intimate moments of connection, this work is all about emotion-led storytelling that creates lasting impressions and brings people closer to the brands they love.
WATTIES – CONNECTION TABLES
A table is more than furniture — it’s where connection happens. Sharing meals boosts mental wellbeing, especially for kids.
To celebrate the power of coming together, Wattie’s reimagined the dining table, transforming outdoor spaces across Aotearoa with sculptural works by local artists.
From the nature-inspired Nikau Table in Hawke’s Bay, to Nelson’s unifying Te Kotahi Table, and the home-evoking Brick Table in Mangawhai — each invites Kiwis to pause, gather, and connect.
These permanent tables stand as lasting symbols of togetherness. Because when we feed the love, we thrive — together.
TOP GEAR VS PARKING WARDEN
To celebrate the new series of Top Gear on Prime, we thought we’d do something for the drivers of Auckland.
KIWI PROPERTY – WHERE’S HOLLY HAT?
Christmas brings heightened anxiety, especially in children, emotions can be overwhelming within a short timeframe, making kids feel vulnerable and uneasy.
Teaming up with Mental Health Foundation and Kiwi Property (shopping centres nationwide), we created a book for children to receive when visiting Santa. The short story is designed to assist Kiwi kids in navigating their feelings during the festive season and teaching them healthy coping strategies. It’s all wrapped up into a fun adventure with Holly, the Kakapo, and her hat.
I led and co-created this project from concept to copy, illustration, and design — a rewarding task that brought smiles to thousands of children at Christmas. The book generated talk ability and was featured across numerous media channels and segments.
