BRAND UTILITY
Ideas that Service
I’m passionate about brand utility – creating work that goes beyond messaging. Ideas that become tools, experiences, or products with real value. When brands show up in useful ways, they earn attention, build love, and spark lasting loyalty.
WORKPLACE ESSENTIALS
In the workplace, women are often interrupted, ignored, and mansplained to, and made to feel undervalued, undermined and disrespected.
Introducing Break The Bias Notebooks, designed to empower women to speak up against gender bias, so all women can thrive at work.
AWARDS
AXIS AWARDS
Finalist in Product Design – Non Tech
CODYS – CHILLY BIN PANTS
We turned a standard promotional giveaway into a walking party — with Cody’s Chilly Bin Pants.
Designed to hold a full 18-pack, these limited-edition pants turned fans into walking chilly bins — the perfect mix of function and fun.
We launched the campaign across social media and in-store POS, driving hype and engagement.
Eighty pairs were snapped up fast — and while demand was high, production stayed limited to keep the campaign exclusive and memorable… plus, we may have spent a bit of the budget on margaritas while coming up with the idea.
